TSTO — Marimekko

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Marimekko and Tsto

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Marimekko is a Finnish company specializing in textiles, clothing, and home furnishings, established in 1951. It is renowned for its use of original prints and bright colors in its products. Over the years, Marimekko has developed a strong identity centered on these distinctive elements. TSTO was tasked with refining this identity, with a goal to modernize the brand while preserving its rich heritage.

To achieve this, TSTO developed tools and guidelines to ensure the consistent application of Marimekko's refreshed identity across all mediums. The comprehensive set included a new custom typeface, a distinctive typographic voice, and cohesive elements to seamlessly integrate type and imagery. This strategic approach highlighted a commitment to maintaining the brand's unique appeal—characterized by its vivid colors and unique prints—while making it more accessible to contemporary audiences.

These initiatives were launched just in time to commemorate Marimekko's 70th anniversary, for which TSTO was commissioned to create additional graphics.

2021

A popular anniversary bag, which later turend into an "evergreen" giveaway tote bag in Marimekko stores.

Marimekko Footer

A footer element created for to "sign off" communication material.

2021

Marimekko 70 year anniversary logo in motion. Logo design and motion design by TSTO.

2021

Marimekko 70 year anniversary graphics in Hong Kong

2021

Marimekko 70 year anniversary advertisement spread in Gentlewoman magazine.

Big part of the rebranding focused on introducing two new typefaces, Mari Slab and Mari Sans, created in collaboration with Schick Toikka. These were inspired by Marimekko's existing Olivetti typewriter logo, marrying tradition with a more current aesthetic. A modular layout system was also developed by TSTO, enhancing flexibility and ensuring brand consistency across various media.

Additionally, TSTO devised tools and guidelines to facilitate the uniform application of Marimekko's refreshed identity. This strategic approach underscores a commitment to maintaining the brand's distinctive appeal through its use of vivid colors and unique prints, while making it more accessible to today's audience.

2020

Excerpt from Marimekko's graphic guidelines. Listing all of the characters abailable in the typeface familiy.

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GALLERY

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