Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

Vuoden Huiput 2010 • 

2011
Vuoden Huiput 2010

CLIENT
Grafia, the association of visual communication designers in Finland

With Vuoden Huiput (The Best of the Year in Finnish advertising and design) we wanted to experiment with the unpredictable nature of crowdsourcing and automated workflow. Together with a programmer, Juhani Pelli, we created an application that transformed any written word or sentence into a rebus, an allusional device that uses pictures to represent words or parts of words. In English, a rebus often uses homonyms, as seen in the classic IBM logo comprising a picture of an eye, a picture of a bee and the letter M. However, homonyms are rare in the Finnish language, therefore the rebus is constructed from a list of some 5000 words with the most used syllables and matched with an image search result from Google. This "Rebus-machine" was published as a web service, through which any message could be encrypted and sent by email or shared on social media.