TSTO

The identity for the Flow Festival builds on the idea of the festival crowd as an urban tribe united by a metaphorical mantra of visual wordplay. The visual identity comes alive with the repetitive chanting in “Flow Font”, a typeface specifically designed for the task.

Together with the illustrations by Santtu Mustonen, the repetition of letters and images creates the core visual language and imagery for the project. Each year has its own eccentric theme, the first being "mantra", the second "basic elements" and the third "emotions".